Best Vape Juice Flavors - The Ultimate Expert Guide

No matter what vape juice flavor profile suits your taste palate, from coffee to blue taffy, there’s definitely a vape juice out there that’s perfect for you.

Best vape juice by category:

Choosing the right vape juice can be a challenge however. With thousands of different vape flavors and hundreds of e-liquid brands on the market today, it can seem impossible to choose a flavor that you’ll truly love. It’s not just e juice flavors, either. There are different PG/VG ratios and several nicotine level options. This can be confusing to a new vaper, who may not even know what vape juice really is in the first place. Whether you’ve been vaping for some time and are just tired of your current flavors, or you’re brand new to vaping and seeking more information on e liquids - we’ve got you covered. In this post, we’ll offer up everything you need to know about vape juice, from what it’s made of to our recommendations for the best vape juice flavors on the market today.

What Is Vape Juice Made Of?

Vape juice (also referred to as e liquid or e juice) is relatively simple in composition. In general, e-liquid is made up of only five ingredients: propylene glycol, vegetable glycerin, food flavoring (for vape juice flavors), water and nicotine (excluding 0mg nicotine juices). Every e-liquid is given a PG/VG ratio. This ratio compares the amount of propylene glycol (PG) to the amount of vegetable glycerin (VG) that is used in the juice. PG and VG are both odorless liquids that produce vapor when heated. Each of these fluids have a different consistency and taste to one another, and produce a different feel in the mouth and throat. When combined in different ratios along with e juice flavors, these liquids can produce a variety of unique vaping experiences. Most e-liquids also come in a variety of nicotine levels, which represent the amount of nicotine (mg/mL) that was used in the liquid. Different nicotine levels will produce a different experience:

  • Higher nicotine vape juices may give a more harsh throat hit, while juices with less nicotine may give a smoother hit with a more profound vape juice flavor profile. In short, vape juice flavors with nicotine taste harsher.
  • Those who vape often may find that using a higher nicotine level is too much for them throughout the day; possibly even causing them to feel nauseated or dizzy.
  • Former smokers may prefer a nicotine level that gives a similar level of pleasure as they felt when they smoked.

How Are The Best Flavors Created?

There are many vape juice brands on the market today, but only very few of them consistently put out amazing vape juice flavors. Awesome flavors aren’t just thrown together - brands put an extraordinary amount of time and effort into researching and developing their flavor formulas. For major vape liquid brands, flavor research is extremely important. Sometimes, it’s about finding the flavor profiles that vapers really desire, and other times its about creating brand new profiles that vapers are sure to love. Once a brand knows what flavor it wants to create, their chemists begin combining a number of flavorings to come up with a winning formula. This process is intensive, not only making sure that the e juice best represents the flavor, but also that the flavorings used are safe and clear of contaminants. Once a formula has been created, new flavors go through several rounds of user testing. for instance first performs a staff test, allowing staff members to try several new flavors and submit their honest feedback to each. For the flavors that pass this test, a focus group is brought in to test the flavor among real consumers. From there, a sample batch is produced and distributed to a test market, and consumer feedback is provided and analyzed. At each step, unworthy flavors are discarded, and only the best flavors survive. Only after a vape juice flavor has successfully gone through this process will it be released as a vape e juice product. This is why you will never find’s e-liquids in the non-seller clearance basket at your local vape shop!

Best Vape Juice Flavors of 2022

Some vapers love to grab 4 or 5 bottles of vape liquid at a time to find a special flavor that sticks out among the rest; but for some of us, we want to save ourselves the frustration of wacky flavors and get right to the good stuff. For the latter, we’ve put together this awesome “best vape juice list” - a vape juice flavors list as voted upon and chose by our staff of vaping experts!

Best Tobacco Flavors

Naked 100 Tobacco Euro Gold

[product sku="VDC0000095486"]

When it comes to tobacco flavored vape juice you'd be hard pressed to find a better brand that Naked 100. Tobacco Euro Gold is a light tobacco flavor which is super smooth and has a delicate taste profile. The PG/VG ratio is designed to deliver the ultimate tobacco vape juice experience.

  • Nicotine Strengths: 0 mg, 3 mg and 12 mg
  • Size: 60 mL
  • PG/VG: 35/65

Customer Reviews:

"This is a good choice for those who are vaping just to stay off the cigarettes. It's a very mild, sorta-smokey/sweet taste. Everyone around me says they can't smell it at all, even if they're sitting right next to me indoors, so it doesn't bother anyone." - Jymi X

"So far this is my favorite vaping eLiquid!! Nice smooth taste, not harsh at all, no aftertaste, just right. I’ve ordered it twice and I will continue to order it again. Works great with my SMOK NOVO 3. Offers a very good hit to it." - Sandra D

Beard Vape Co. No. 00 Cappuccino Tobacco Salts 30ml

[product sku="VDC0000095486"]

If you loved a cigarette with a coffee this is the flavor for you. Cappuccino Tobacco is a nicotine salt which combines the smooth notes of cappuccino when inhaling and a sweet tasting tobacco on the exhale. A super smooth, rich tasting flavor what's not to love.

  • Nicotine Strengths: 0 mg and 3 mg
  • Size: 30 mL
  • PG/VG: 50/50

Customer Reviews:

"They really nailed the tobacco and cappuccino flavor combo. It’s really bold and a bit sweet. I can’t wait to vape this while drinking a porter or stout." - Leslie L

"This is my new fave! If you like coffee you will love this!" - Tonya K


Best Menthol Vape Juice Flavors

 Innevape Heisenberg Menthol

[product sku="VDC-heisenberg-menthol"]

When it comes to a menthol-based vape juices with a ton of “blue” flavor overtones, Heisenberg Menthol by Innevape should be your first choice. This flavor combines blue raspberry, blue ice pop, blue slushie and menthol, for a sweet, cool and refreshing vape experience. You may just break bad after putting this e juice in your tank!

  • Nicotine Strengths: 0 mg, 3 mg, 6 mg, and 12 mg
  • Size: 75 mL
  • PG/VG: 70/30

Customer Reviews:

"I been looking for a new menthol and this was perfect. Some say its supposed to be a blue raspberry but I'm not seeing that, but its a unique flavor that still works for me. I especially like the higher nicotine option compared to other brands." - Kasey W

"I really like this juice. I used to smoke menthol cigarettes and it give me a similar sensation but much cleaner feeling, The fruity flavor is very subtle, not overpowering. Seems the right mix of menthol and fruit. I've been ordering a bunch of this lately." - Adam M

Naked 100 Menthol Strawberry POM

[product sku="VDC-naked-100-brain-freeze"]

The Naked 100 brand has a major reputation of producing and offering one of the widest selections of amazing vape juice flavors. One of their most popular flavors, Menthol Strawberry POM, is also one of the best reviewed mentholated e-juices on the market today. This e-liquid has a thick flavor profile, with rich tastes of ripened strawberries, kiwis, and pomegranates; accented by a soothing hit of ice cold menthol.

  • Nicotine Strengths: 0 mg and 3 mg
  • Size: 60 mL
  • PG/VG: 70/30

Customer Reviews:

"The flavor was perfect. Not too much menthol. Just the perfect amount. Shipping was quick and easy. Highly recommend" - Kenneth J

"Delicious and smooth. Menthol is not too powerful, more of a smooth finish and pairs great with the strawberry." - Tonya K


Best Fruit Vape Juice Flavors

Air Factory - Wild Apple 100ml (tobacco free)

[product sku="VDC-air-factory-wild-apple"]

Wild Apple by Air Factory is a mouth-watering, crisp and refreshing blend of red and green apples and creamy taffy. A full fruit experience with candy overtones, Wild Apple has become a favorite among vapers of all types. The fresh flavors of this juice might take you back to your childhood. For those who are vaping with a sweet tooth, Wild Apple is a must have!

  • Nicotine Strengths: 3 mg and 6mg
  • Size: 100 mL
  • PG/VG: 30/70

Customer Reviews:

"Nice balance of flavor" - Katrina N

"Good flavor and great price" - Charles G

Naked 100 - Really Berry

[product sku="vdc-naked-100-really-Berry"]

Who doesn't love the taste of berries. Really Berry is a beautiful blend of blackberries, blueberries and sugared lemons. Berries for the flavor, sugared lemons for the sweet refreshing summer tasting vape. Really Berry? More like Very Berry.

  • Nicotine Strengths: 0 mg, 6 mg and 12mg
  • Size: 60 mL
  • PG/VG: 70/30

Customer Reviews:

"Second time buying this one and is one of my top favorites" - Lindsay L

"This flavor is really good! Love the taste of it! Definitely worth it!!" - Debra F

Best Dessert Vape Juice Flavors

Beard Vape Co. No. 32 Cinnamon Funnel Cake

[product sku="VDC2332"]

Everyone remembers the amazing smell that fills amusement parks, freshly made Cinnamon Funnel Cakes! Now you get not only the smell but the taste in this delicious vape juice from Beard Vape.

  • Nicotine Strengths: 0 mg, 3 mg, and 6mg
  • Size: 120 mL
  • PG/VG: 40/60

Customer Reviews:

"If you like cinnamon AND cake, this is your juice! The perfect amount of cinnamon, with the aftertaste of cake. Reminds me of coffee cake, and it is delish!!" - Susan M

"My go to flavor, tastes like Cinnabon. Highly recommend" - Matthew D

Custard Monster Butterscotch (tobacco free)

[product sku="VDCSV227571"]

Butterscotch is an amazing flavor on it's own but when you combine it with custard you get a super silky vape juice. Deep in the bowels of Monster Vape Labs flavor scientists have been busy working up amazing new flavors. Custard Monster Butterscotch is an amazing creation, buttery tones and a super smooth flavor.

  • Nicotine Strengths: 0 mg, 3 mg, and 6mg
  • Size: 100 mL
  • PG/VG: 30/70

Customer Reviews:

"I'm a bit obsessed with dessert juices, and this is OFFICIALLY the tastiest one I have EVER had!" Anon

"This is one of the best liquid I have ever gotten… The flavor is really mild and not harsh like some others" - Melissa G


Best Tropical Vape Juice Flavors

Naked 100 - Hawaiian POG

[product sku="vdc-naked-100-Hawaiian-POG"]

Somehow, Naked 100 was able to take all 8 islands of Hawaii and jam them into an amazing bottle of vape juice! POG is one of Hawaii’s most popular beverages - a mouthwatering blend of passionfruit, orange and guava. No need to hop on a plane and visit the island to get your hands on this amazing paradise flavor, just order a bottle of Hawaiian POG by Naked 100 and you can enjoy it right in the comforts of your own home!

  • Nicotine Strengths: 0 mg, 3 mg, and 6mg
  • Size: 60 mL
  • PG/VG: 70/30

Customer Reviews:

"Great vape juice, fruity flavor but not overwhelming. Packaging is great to use with my pod system, is super easy to refill and takes a couple seconds. I will definitely buy this again. Quality is great." - Matthew R

"High quality juice. Flavor reminds me of a fruit punch. Arrived with my device and I've been seriously puffing on it nonstop" - Bailey W

Air Factory - Strawberry Kiwi Salts

[product sku="VDC-air-factory-strawberry-kiwi"]

When most people think of “tropical”, their mind immediately falls on two flavors - strawberry and kiwi. Air Factory mixes the tastes of a refreshing sweet strawberry taffy with a tart kiwi undertone to round out this amazing e liquid flavor. With Strawberry Kiwi, Air Factory provides a punch of tropical pleasure that you can vape all day and never get tired of!

  • Nicotine Strengths: 0 mg, 3 mg, and 6mg
  • Size: 60 mL
  • PG/VG: 70/30

Customer Reviews:

"Good strong fruity flavor. It’s more tropical than anything. And, the juice seems to be more hearty than some comparable products." - Micheal S

"This one has a great flavor, and a very sweet and strong fruit taste." - Tonya K


Finding The Best Vape Juice For You

We’ve given you a huge list of all our favorite juices, but really, every vaper has their own flavor profile. We are sure that you will absolutely love any of our selections, but there are thousands of juices out there for you to try out to decide for yourself. Check out our vape juice store to see one of the largest selections of awesome e-liquids, hand-picked by our staff of vape experts! If you are looking for vape juice cheap, we also have an article on our cheapest e liquids.