Monthly Archives: April 2019

Have you ditched tobacco for an electronic alternative? Not sure what nicotine level you need in your vape juice?

If the answer is yes to both of these questions then this guide is for you.

Choosing e-juice is confusing, especially if it is your first vape juice.

Not only do you have to worry about the hundreds of vape juice flavours on offer and the PG/VG ratio, but you also have to choose your nicotine strength.

Expressed as milligrams per millilitre (mg/ml), getting the right nicotine strength is very important for new vapers.

One of the main reasons people stop vaping and go back to tobacco cigarettes is because they get nicotine strength wrong.

If the nicotine strength is too low, vaping can feel hollow and unsatisfying.

And if the nicotine strength is more than you are used to, then vaping can feel harsh and intense and might actually make you more addicted to nicotine,

What is Throat Hit?

You know it when you feel it! Throat hit is the sensation in the throat caused by nicotine as it's inhaled. It ranges from a smooth satisfying catch as the vapour travels down the throat to an intolerable harshness. Smokers who've tried to inhale a cigar will know the sensation at its worst. Vapers seek a throat hit that suits them. For some it's practically non-existent, for others it's very pronounced. It's very much a personal preference.

How do I get less throat hit?

You have two options. One, you use a lower nicotine concentration vape juice. If you do this, you may wish to use a higher powered device so that you're still getting similar quantities of nicotine overall (see power and nicotine explained). The sensation will be much less pronounced. The other option is to use an eliquid with a higher PH. The flavourings added to the liquid will change the overall PH - a high PH liquid is what you're after, so you