E-cigarettes should be promoted widely “as a substitute for smoking” according to the Royal College of Physicians, a British organisation for doctors similar to the American Medical Association.

Their comprehensive report, Nicotine Without Smoke, concludes that e-cigarettes “are likely to be beneficial to UK public health”. The press release tears down all of the arguments made by those who would like to see vapour products regulated out of existence. The outright bullishness of these statements makes for heartening reading.

According to the Royal College, e-cigarettes are “not a gateway to smoking”, they “do not result in the normalisation of smoking” they are “likely to lead to quit attempts that would otherwise not have happened” and, while potential longer term risk is not ruled out, it is considered “substantially

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