iQOS hands on: What’s better, iQOS or Vape?

Oliver Kershaw Comment 45 Comments

So, what’s iQOS really like? Just prior to Christmas I spent an interesting week with an iQOS. I acquired one shortly after the London launch and decided to give it a fair try. I packed away my usual assortment of vape and snus and went pure HEETS (the tobacco-vape-sticks) for the duration. In the intervening weeks, it’s become clear the full …

iQOS and HeatSticks – the full picture

Oliver Kershaw Comment 39 Comments

[this article was edited post-publication to correct two points relating to Swedish Match’s MRTP application and PMI’s PMTA] The last couple of weeks has seen some significant buzz concerning iQOS, the new Heat-Not-Burn tobacco system from Phillip Morris. From what’s publicly available it appears PMI will sell iQOS in the US from early 2017. But what does it mean? Who is …