iQOS and HeatSticks – the full picture

Oliver Kershaw Comment 39 Comments

[this article was edited post-publication to correct two points relating to Swedish Match’s MRTP application and PMI’s PMTA] The last couple of weeks has seen some significant buzz concerning iQOS, the new Heat-Not-Burn tobacco system from Phillip Morris. From what’s publicly available it appears PMI will sell iQOS in the US from early 2017. But what does it mean? Who is …