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Cancer Research UK Finally Admit What We All Know

Today Cancer Research UK (CRUK) released a report titled "The Marketing of Electronic Cigarettes in the UK" - it's long document and along with some interesting observations, and some infuriating - but one particular one stood out to us.

Direct Quote from CRUK’s briefing on E-cigarettes:

Consumers are being given more accurate information about nicotine, and specifically being told that the health problems of smoking are not caused by it, but by other chemicals. In theory, this should have the effect of increasing the acceptance and appeal of nicotine (or at least reducing its lack of appeal) and hence boost NRT options. However, as discussed below, it is uncertain whether cessation or NRT is likely to do well out of the e-cigarette revolution.  

3 guesses who CRUK are protecting

“Consumers are being given more accurate information about nicotine, and specifically being told that the health problems of smoking are not caused by it, but by other chemicals.”

Yes, and this fact is generally ignored when talking about e-cigarettes, but apparently is highly important when discussing Pharma  owned NRT products?  Why aren’t CRUK doing more to inform the smoking public that the dangers of smoking are not through nicotine, but through the 7000 other chemicals and the process of setting fire to tobacco leaves.  Why won’t they state honestly that electronic cigarettes are an effective alternative for smokers and a safer way for smokers to consume nicotine …..read on!

“In theory, this should have the effect of increasing the acceptance and appeal of nicotine (or at least reducing its lack of appeal) and hence boost NRT options.”

Yes, NRT is not only ineffective but also by CRUK’s own admission lacking in appeal.  That is why it has failed and that is why electronic cigarettes, despite much misinformation from pharma funded bodies such as CRUK, ASH and BMA and RCP has continued to thrive.  Shame on them.

Faced with a real alternative for smokers their main aim appears again and again to safeguard their funding stream…..namely the pharmaceutical companies.  Perhaps they would like to explain that to the millions of people that make private donations to CRUK having watched their loved ones die of cancer…many through smoking.

Who would benefit the most from electronic cigarettes disappearing or falling under medical licencing….answers on a postcard….nope can’t resist ………the answer is PHARMACEUTICAL COMPANIES!

NRT costs the tax payer lots of money, and fails 95% of the time….. but makes a lot of money for the tobacco control industry (and yes it is an industry) and the pharmaceutical industry (MHRA included), smoking costs lives.  A quote from Robert West if all smokers in the world switched from cigarettes to electronic cigarettes, it could save millions of lives”  Why do CRUK insist that making money is evil and yet completely ignore that profit and money is their motive and they don’t care who dies in the pursuit of it.  Quit or die…oh you can’t quit….well you’d better die then.  Have you left me some money in your will and don’t worry because the Pharma industry is going to make loads of money out of you dying slowly anyway. For goodness sake!

However, as discussed below, it is uncertain whether cessation or NRT is likely to do well out of the e-cigarette revolution.

Ok, so let’s deal with this in 2 parts.

  1. Will NRT benefit from the e-cigarette revolution?  Ummm, let me think about this, oh yeah…..WHO CARES…..I am not hear to prioritise a multi billion pound pharmaceutical industry that has always put profits before ethics.  CHAMPIX anyone?
  2. Will Electronic Cigarettes lead to greater cessation?  Probably, hopefully or in the words of CRUK own scientist Prof Robert West " …. I think it can be achieved but that's a hope, a promise, not a reality," It’s a shame that CRUK is so determined to ensure that it doesn’t happen.
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