VAPERS in the UK have voted for their most-wanted e-cigarette flavor of the future – roast chicken.

The famous British roast dinner topped a poll run by (UK based vape business VIP) which surveyed Brits’ dream vape juices followed by three runner-ups; apple crumble, chocolate brownie and cheesy chips. The survey of 1,000 people, launched to coincide with the country’s e-cigarette awareness month VApril, found preferences varied based on location, gender and age. Londoners tended to prefer mango chutney, vapers from northern city Leeds preferred Diet Coke, while Millennials were keen on almond milk, garlic bread and Prosecco.

With a huge growth in the vaping market across Britain in the past few years - up from 700,000 vapers in 2012 to three million today - demand for new e-liquid flavours has also risen.
Aside from the traditional tobacco taste, mint, berry, vanilla, liquorice and coffee are currently some of the most popular on the market.

But as for the future, of the 1,000 people surveyed, 15.6% wanted to try roast dinner flavour vape. Other unusual tastes on the list were traditional British meal, fish and chips as well as breakfast tea, both a favourite with the older generation.

The light-hearted poll comes as the UK promotes its new vaping awareness month, VApril, in a bid to get its 7 million smokers to switch.

Organized by the UK Vaping Industry Association, VApril also aims to raise awareness of the different types of vape products available, including flavoured e-liquid - while also teaching how to vape responsibly.

TV doctor Dr Christian Jessen who is fronting the campaign, said: “I’m delighted to be joining forces with the UK Vaping Industry Association to launch VApril, the UK’s first ever vaping education and awareness campaign.

“I personally believe vaping has overwhelming potential to help smokers break their habit, and this is important because stopping smoking is the single most significant step that people can make to improve their health.”