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Big Survey 2014 - Initial Findings General

As many of you will know, ECF conducted its annual big survey recently, and had a huge amount of responses, over 10,000 in just 2 weeks! What's more we had a completion rate of 97%, which is no mean feat when you consider there were 75 questions. We thank each and everyone of you for taking part and doing your bit to help the community, this data is extremely useful and helps paint a true picture of what vaping is like in 2014.

We are currently working on a research paper to give this data the weight it deserves, but it is our opinion that it needs to be released into the public domain immediately, and especially before the end of the FDA deeming regulation commenting period.

The picture it paints is contrary to many popularly held beliefs across the media and government, that we as vapers face on a daily basis, and many people won't want to hear it.

We encourage you to share and use this data wherever you can, especially the next time somebody says adults don't like flavours.

What you see here is some broad initial findings and points that stood out, some we suspected to be true, but didin't know for sure, others more surprising.

We will be updating over the coming days as we go deeper into the results. If there is anything you would like us to look more closely at for you please contact us on info @

There are separate initial findings posts for E-liquids and Hardware.